Favorite online retail stores among U.S. shoppers 2020, by generation

As of May 2020, the single most used e-commerce retail website, across all generations in the United States, was Amazon. Roughly three quarters of Generation Z, millennials, as well as Generation X, favored Amazon marketplace over other e-retailers, such as Walmart and eBay. Even among the older generations, i.e., baby boomers and the Silent Generation, Amazon was the top choice.

截至2020年5月，在美国各年龄层中，亚马逊已成为最广泛使用的电子商务零售网站。大约四分之三的Z世代、千禧一代以及X世代，均更偏爱亚马逊市场，而非其他电商零售商，如沃尔玛和eBay。即便在更为年长的群体中，即婴儿潮一代和沉默的一代，亚马逊依然位居首选之列。