eCommerce Benchmark KPIs: Flowers & Gifts in Portugal

In 2023, next to an add-to-cart rate of 18%, a cart abandonment rate of 74.6%, and a conversion rate of 4.6%, the eCommerce Benchmark KPIs for Flowers & Gifts in Portugal also consist of an AOV of US$49.4, a discount rate of 9.3%, and a return rate of 5.2%.

于2023年，葡萄牙花卉与礼品电商基准关键绩效指标（KPIs）显示，除18%的加入购物车率、74.6%的购物车放弃率以及4.6%的转化率之外，还包括平均订单价值（AOV）为49.4美元、折扣率为9.3%以及退货率为5.2%。