Social media platforms used by companies in South Africa 2018-2022

Facebook was the most used social media platform by South African companies in recent years. As of 2022, 81 percent of the companies in South Africa actively used Facebook. This was a drop compared to 2021 when 96 percent of the South African companies used the social media platform. Moreover, in 2022, LinkedIn, Instagram, and Twitter followed, with shares of 80 percent, 69 percent, and 68 percent, respectively. Over the observed period, the usage of the different social media platforms has seen different trends. For instance, the use of LinkedIn has been growing yearly, while South African companies' usage of Twitter has been decreasing.

近年来，Facebook已成为南非企业使用最多的社交媒体平台。截至2022年，南非81%的企业积极使用Facebook。与2021年时96%的南非企业使用该社交媒体平台相比，这一比例有所下降。此外，在2022年，LinkedIn、Instagram和Twitter依次位居其后，其市场份额分别为80%、69%和68%。在观察期内，不同社交媒体平台的使用趋势呈现出多样化特点。例如，LinkedIn的使用量逐年上升，而南非企业对Twitter的使用量则呈逐年下降趋势。