Survey Responses from Chinese Tourists: Mindful Consumption and Green Purchase Intention

Description:
This dataset contains raw survey data collected from Chinese tourists to assess the impact of mindful consumption on their green purchase intentions. The survey was conducted online across different regions in China, covering participants from various backgrounds. The data includes responses regarding mindful consumption, ethical self-identity, environmental consciousness, and health consciousness, analyzing their relationships with green purchase intention. This dataset is part of a study that explores how these factors influence tourists' green purchase intention, while also examining the mediating roles of health consciousness, ethical self-identity, and environmental consciousness.

Key Variables:
Mindful consumption (including awareness, caring, and temperance)
Green purchase intention
Ethical self-identity
Environmental consciousness
Health consciousness
This dataset provides valuable insights for researchers and industry professionals interested in sustainable tourism, consumer behavior, and environmental studies.