Sports Innovation Lab Insights Reports
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**Overview** Sports Innovation Lab offers the largest and strongest data assets for sports-focused transaction data with transaction data for over 240 million individuals (Total US, 18+ years old). Applying our proprietary data model, we use our transactional database to identify and track their sports fandom and brand affinity over time. Future fans are Fluid Fans, and they are the path to growth. But their Fluid Fandom and the fragmented media landscape makes knowing who they are and how they behave more difficult than ever. The data available from traditional CDP platforms only provides a sliver of information into who these fans are (what games they attend, what merch they buy, what they watch, etc.). Fluid Fans are so much more, and Sports Innovation Lab Insights fills those gaps. **Use cases** - **Marketing Insights & Analytics:** Create personas and fan segmentations based on what consumers actually do vs. what they say they do - **Attribution:** Open up new categories for sponsorship investment or sales prospecting - **Targeting and Activation:** Curate a data-informed strategy to deploy brand sponsorships and media investment - **Data Analysis:** Design data-driven collateral to elevate a sales pitch **Product details** **Report Types Available:** - **Fan Insights Report** - Understand what life stage, lifestyle, and interest your fans have, who your most valuable fans are, as well as how they show up in sports and entertainment – across leagues, teams, streaming platforms, betting providers, and more. - **Sponsorship Insights Report** - Utilize real fan purchases to understand what categories and brands fans shop to create compelling data-driven narratives. Open up new categories, prioritize prospects, and tell brands exactly how much fans are worth to them. - **Marketplace Report** - A comprehensive analysis of who’s winning which fans, what platforms are stealing share (and from whom), how much consumers are spending (and where), and other crucial data metrics that are imperative to decision making in the areas that will matter most to the future of sports, media, and entertainment. - **Brand Insights & Attribution** - Understand what life stage, lifestyle, and interest your buyers have, who your most valuable consumers are, as well as how they show up across the retail space to unlock new insights and opportunities to connect with new and existing consumers. **Data Assets:** - Individual and Household Attributes: - 140M+ Individuals’ passively collected transactional data - 240M+ Additional individual's targeting attributed (name-based or pseudonymous) - 8.5B+ Online behaviors - 700M+ Individuals’ emails - 7000+ Sports & Entertainment proprietary IP identified Venues, Merchants, Brands - 80+ Custom Sports & Entertainment communities **Additional Insights** Report outputs are customizable to suit client needs - report types above are designed to answer key client business questions while tailoring to exact client needs. Data is for US consumers only.
