eCommerce Benchmark KPIs: Apparel in Saudi Arabia

In 2023, next to an add-to-cart rate of 14%, a cart abandonment rate of 82.7%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Apparel in Saudi Arabia also consist of an AOV of US$78, a discount rate of 14.2%, and a return rate of 12%.

于2023年，沙特阿拉伯服装电商行业的关键绩效指标（KPIs）中，除了14%的加入购物车比率、82.7%的购物车放弃率以及2.4%的转化率之外，还包括平均订单价值（AOV）为78美元、14.2%的折扣率和12%的退货率。