Media and Advertising Solutions|媒体分析数据集|广告优化数据集

With the increase in digital media consumption and choice of content, there has never been a better time for media brands to understand their viewers, subscribers, and partners. Acxiom’s data-driven solutions help today’s top media brands reach high-value audiences and deliver experiences that matter across the marketing ecosystem to drive engagement and reduce churn.

AUDIENCES<br/>Acxiom’s predictive audiences helps marketers reach people based on likely ad channel preferences, social media consumption, and more. Categories include:<br/>Likely Cable & Television Channel Viewing<br/>Likely Cable & Television Program Viewing<br/>Likely Media Channel Usage Behaviors<br/>Likely Social Media Behaviors<br/>Likely Purchasing Channels<br/>Likely Ad Viewing Channels<br/>Likely Streaming Radio Behaviors<br/>Likely Magazine & Periodical Readership

MATCH MULTIPLIER<br/>Acxiom’s Match Multiplier enables marketers to utilize Acxiom’s ethically sourced, addressable recognition data to improve downstream match rates of owned data within their own Snowflake environment, allowing them to gain the scale necessary to achieve their campaign goals. All brand data remains in its own controlled environment. Data is never removed or sent to any third parties. Match Multiplier utilizes Snowflake's cleanroom framework to securely perform a three-way join, before flagging with downstream partners which of the records they already have should be included in your campaign. Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for embracing the essential steps and protocols to ethically source and credential data. Clients can be confident that all touch points are compliantly collected and managed.

DATA CLEANROOM POWERED BY SNOWFLAKE<br/>Acxiom Clean Room powered by Snowflake seamlessly extends award-winning Real Identity capabilities to recognize up to five times more people—a vast improvement over simple string matching.<br/>Improved downstream match rates, which help allow the scale necessary to achieve marketing and campaign goals.<br/>A greater pool of known customers and prospects for audience creation, activation, reporting and analytics.<br/>The addition of thousands of descriptive and predictive insights to known records so brands can better understand their customers and personalize experiences.

EXPECTED WORKFLOW<br/>Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Snowflake data sharing will be used in the delivery / fulfillment of the service.