This study investigates the significance of social proof elements, such as peer recommendations, customer reviews, and influencer reviews, integrating with the UTAUT framework in adopting emerging hea
The adoption of conversational robots (chatbots) for customer service is expanding across many industries. In the insurance sector, where customer interactions are essential to the use of policies,
The adoption of conversational robots (chatbots) for customer service is expanding across many industries. In the insurance sector, where customer interactions are essential to the use of policies, un
