eCommerce Benchmark KPIs: Beverages in Malaysia

In 2023, next to an add-to-cart rate of 12.9%, a cart abandonment rate of 70.6%, and a conversion rate of 3.8%, the eCommerce Benchmark KPIs for Beverages in Malaysia also consist of an AOV of US$91.4, a discount rate of 10.5%, and a return rate of 1.7%.

于2023年，马来西亚饮料电商行业的基准关键绩效指标（KPIs）除了一致高达12.9%的加入购物车率、70.6%的购物车放弃率及3.8%的转化率外，还囊括了平均订单价值（AOV）为91.4美元、10.5%的折扣率和1.7%的退货率。