ONLINE COMMUNICATION'S COMMUNICATIVE-PRAGMATIC PARAMETERS AND LANGUAGE TRANSFORMATION IN THE DIGITAL ENVIRONMENT

This article explores the communicative-pragmatic parameters of online communication and examines the processes of language transformation within the digital environment. In recent years, the rapid development of information and communication technologies has significantly influenced the ways individuals interact, leading to the emergence of new discourse forms and linguistic practices. The study focuses on how pragmatic factors such as intention, context, audience, and interaction strategies are reshaped in virtual communication spaces. Special attention is given to features such as brevity, multimodality, interactivity, and the use of non-verbal elements (emojis, abbreviations, and symbols), which contribute to meaning-making in digital discourse. Furthermore, the research highlights how digital platforms facilitate the transformation of language at lexical, syntactic, and stylistic levels, resulting in hybrid linguistic forms and innovative communicative norms. The paper adopts a descriptive and analytical approach, drawing on examples from social media, messaging applications, and online forums. The findings suggest that online communication not only modifies traditional pragmatic structures but also creates new conventions that reflect the dynamic nature of language in the digital age. The study contributes to a deeper understanding of modern linguistic changes and offers insights into the evolving relationship between language, technology, and communication.