Replication Data for: Mirroring of the Dragon: How Values and Political Values Affect Perception of China’s National Image? Evidence from the Asian Barometer Survey

Previous research on national image primarily focuses on two areas: (1) the effects of national image propaganda, and (2) the role of media in constructing national image, but few studies have discussed the impact of values and political values on people’s perception of national image. According to the VAB model, this article studies the relationship between different values, political values and perception of China’s national image. By using the Asian Barometer Survey data, this article finds that (1) The openness to change-conservation values has significant but different impacts on the cognitive and affective dimension of people’s perception of China’s national image, while the self enhancement-self transcendence values can only influence the cognitive dimension; (2) Weaker freedom political values and stronger equality political values lead to more positive affective inclination towards China, while people with stronger democracy political values and freedom political values tend to believe China has a great deal of influence on their country; (3) Different political values serve as varying mediators between values and perception of China’s national image; (4) Compared to the values and political values, the national interest perception exerts a deeper influence on perception of China’s national image; (5) Compared to the global level, people’s national interest perception at the regional level such as Asian level has a stronger effect. These conclusions offer a new perspective for understanding the role of micro-level individual characteristics in the construction of national image.