Products and People (Germany)

Furnishing households with consumer goods and quality evaluation of
different products from various countries.

Topics: Possession, brand and acquisition year of durable consumer and
household goods; possession of music instruments, savings accounts,
shares, life insurance policies and pets; use of cosmetics articles;
drink and nutrition habits; smoking, cooking and reading habits;
leisure activities; views about the youth and raising children;
evaluation of the economic situation; knowledge and ideas about other
countries; attraction of other countries; national autostereotypes and
heterostereotypes; image of the products and production performances of
various nations; knowledge of foreign languages; trips abroad; air
trips; extent to which informed about the EEC; attitudes to the EEC.

Demography: city size; economic area; head of household; composition
of household; age (classified); sex; marital status; housing situation;
possession of durable economic goods; income.

Interviewer rating: social class of respondent; number of contact
attempts; date of interview; age of interviewer.