公共交通常乘客识别

基于交通卡/码数据，可查询上海市域范围内地面公交、轨道交通出行乘客是否为公共交通常乘客。常乘客是指在一定时间范围内经常乘坐地面公交和轨道交通，并达到一定频次的乘客。该产品可应用于交通规划、交通管理和运营、商业营销、广告投放、商圈选址、产品设计、科学研究、社会研究等场景。

Based on transit card and QR code data, this dataset can be used to determine whether passengers taking ground buses and urban rail transit within the Shanghai municipal jurisdiction are regular public transit riders. Regular public transit riders are defined as passengers who frequently use ground buses and urban rail transit within a specified time period and meet a certain trip frequency threshold. This product can be applied in multiple scenarios including transportation planning, traffic management and operation, commercial marketing, advertisement placement, business district site selection, product design, scientific research, and social research.

搜集汇总

背景与挑战

背景概述

该数据集由上海公共交通卡股份有限公司提供，基于交通卡/码数据，能够识别上海市域范围内地面公交和轨道交通的常乘客（即在一定时间范围内频繁乘坐公共交通并达到指定频次的乘客）。数据每月更新，容量为1.7GB，适用于交通规划、运营管理、商业营销、商圈选址及科学研究等多种场景。