Operationalizing Values in Mobile Applications: A Mixed-Methods Empirical Study on Agriculture Apps for Bangladeshi Female Farmers

The ubiquity of mobile applications in daily life raises the imperative that apps should reflect end-users' values (e.g., transparency, social recognition). This research conducted a mixed-methods empirical study to understand the values of Bangladeshi female farmers, identify the extent to which the existing agriculture apps reflect their values, and explore possible strategies to address their values in apps. This research identified conformity and security as the most important values for them. Among their 22 preferred values, 15 are reflected in the existing apps and 7 are ignored/violated. This research identified 14 strategies to address Bangladeshi female farmers' values in apps.