Potential USA Tourists

Ideas about a vacation in the USA.

Topics: Attitudes to group travels; associations with the terms
´vacation´ and ´holidays´; preferred type of vacation; preferred
sources of information on the topic of vacation; previous stays in the
United States; reasons for trips to the USA; preferred means of
transport for a trip to the USA as well as opportunities for meals and
overnight stays; judgement on American cooking; assessment of the
purchasing power of the DM in the USA and in comparison to this in
Spain and Switzerland; assumed wage level in the USA; number and type
of vacation trips in the last few years; average duration of vacation;
vacation expenditures; destinations in the USA perceived as
particularly attractive; attitude to tours; preferred country visited
on vacation; media usage; advertising effectiveness of tourism
advertisements; possession of durable economic goods.

Demography: age (classified); sex; marital status; school education;
vocational training; occupation; professional position; household
income; size of household; head of household; state.

Interviewer rating: social class of respondent; city size.