Preferred methods of communication in loyalty programs in Great Britain 2016

This statistic shows the results of a 2016 survey in which respondents in Great Britain were asked about their preferred way to communicate with their loyalty program. Among those surveyed, 52 percent said they prefer to communicate with their loyalty program online, making this the most popular method in the provided list.本统计数据展示了2016年一项调查的结果，调查对象为居住在英国的受访者，他们被询问关于其偏好的忠诚度计划沟通方式。在受访者中，有52%的人表示他们更倾向于通过在线方式与忠诚度计划进行沟通，这使得在线沟通成为所提供列表中最受欢迎的沟通方法。