Online marketplaces usage for product search in the Nordics 2023, by gender

In the Nordic countries, men are slightly more likely to start their shopping journey on online marketplaces than women. As of the second quarter of 2023, around 10 percent of Swedish men searched for product information on digital marketplaces, compared with roughly nine percent of Swedish women.

在北欧国家，男性相较于女性更倾向于在在线市场开启他们的购物之旅。截至2023年第二季度，大约有10%的瑞典男性在数字市场上搜索产品信息，而瑞典女性的比例则大致为9%。