PSYTE™ Canada Geodemographic Data - Sample

**Overview**
PSYTE™ Canada Geodemographic Data product segments populations into groups and distinct neighbourhood type clusters, enabling users to easily harness comprehensive geodemographic data for Canada.

This sample data set covers the City of Toronto. This represents a subset of the full product’s geographic extent. The full commercial offering features the entire country of Canada. Contact [e-mail] for more information on licensing the product.
**Use cases**
**Market Analysis**
Drive growth and increase revenue with more accurate decision-making, powered by a deeper level of context about the areas and demographics that are key for your business.
Save time and money by more efficiently leveraging your resources with deep customer insights that enable you to easily reach the right audiences and enhance engagement.

**360-Degree Customer View**
Deepen existing customer relationships and gain new, ideal customers by providing targeted services and products that are relevant and timely.

**Product details**
PSYTE™ Canada geodemographic data are composed of:
- 9 lifestyle groups
- 48 neighbourhood types

A series of six highly focused drill-down variables were developed for use alongside the main PSYTE™ Canada geodemographic segments.

These allow users to further explore the following themes:
- Household income (one drill-down variable)
- Official language spoken (one drill-down variable)
- Property (four drill-down variables)

**Additional Insights**
https://help.precisely.com/r/n/PSYTE-Canada-Geodemographic-Data/pub/Latest/en-US/PSYTETM-Canada-Geodemographic-Data-Product-Guide/Getting-started

https://www.precisely.com/data-guide/products/psyte-geodemographic-data-products