Replication Data for: Content that's as Good as Contact? Vicarious Intergroup Contact and the Promise of Depolarization at Scale

Can observing opposing partisans engage in dialogue depolarize Americans at scale? Partisan animosity poses a challenge to democracy in the United States. Direct intergroup contact interventions have shown promise in reducing partisan polarization, but are costly, time-consuming, and sensitive to subtle changes in implementation. Vicarious intergroup contact—observing co-partisans engage with outparty members—offers a possible solution to the drawbacks of direct contact, and could potentially depolarize Americans quickly and at scale. We test this proposition using a pre-registered, placebo-controlled trial with a nationally representative sample of Americans. Using both attitudinal and behavioral measures, we find that a 50-minute documentary showing an intergroup contact workshop reduces polarization and increases interest but not investment in depolarization activities. While we find no evidence that the film mitigates anti-democratic attitudes, it does increase optimism about the survival of democratic institutions. Our findings suggest that vicarious intergroup contact delivered via mass media can be an effective, inexpensive, and scalable way to promote depolarization among Americans.