农产品电商直播带货县域热度数据集

本数据集聚焦农产品电商直播带货的县域热度监测，覆盖全国主要农产品生产县，包含水果、茶叶、粮油、畜禽水产、加工食品等品类。数据内容包括时间与县域信息、直播活动指标（场次、主播数、时长）、销售数据（销售额、销量、客单价、退货率）、用户互动指标（观看人次、点赞、评论、分享、转化率）及综合热度指数。适用于县域电商评估、直播助农政策监测、品牌推广策略制定等场景。

This dataset focuses on county-level heat monitoring for agricultural product e-commerce live streaming sales. It covers major national agricultural product production counties and includes product categories such as fruits, tea, grain and oil, livestock, poultry and aquatic products, as well as processed foods. The dataset contains time and county-level information, live streaming activity indicators (number of sessions, number of streamers, total duration), sales data (sales revenue, sales volume, customer unit price, return rate), user interaction indicators (total number of views, likes, comments, shares, conversion rate), and a comprehensive heat index. It is applicable to scenarios including county-level e-commerce evaluation, monitoring of agriculture-support live streaming policies, and formulation of brand promotion strategies.

搜集汇总

背景与挑战

背景概述

该数据集专注于监测全国农产品生产县在电商直播带货中的热度情况，涵盖直播活动、销售、用户互动等多维度指标。它适用于县域电商发展评估、直播助农政策效果分析及农产品品牌推广等场景。