Home & Work Locations of Mobile Devices | Global Coverage | Audience Targeting Data | 200M Home/Work Locations

With Veraset Home/Work, we've developed a sophisticated machine learning algorithm that accurately identifies the home and work locations of pseudonymous devices over six weeks, ideal home and work audience targeting data. We focus on the U.S. at the census block group level and use a similar geohash5 method for international data, ensuring our predictions are based on consistent nighttime location analysis and robust evidence. Our meticulous approach even identifies devices that work from home. Our Home Panel, integrated with census data, offers invaluable insights into demographics and behavior and audience targeting. This tool is not just about understanding where people live; it's about enriching your data to target your advertising more effectively and make informed decisions. Whether it's choosing the right site, engaging customers more effectively, analyzing competitors, predicting customer churn, enriching your existing data, mapping user journeys, or forecasting trends, our data provides a solid foundation for your strategies. Use Cases: - Site Selection - Customer Activation - Competitor Analysis - Churn Prediction - Enrichment of current Data - User Journey Mapping - Predictive Analytics - Trend Forecasting - Audience Targeting Data For up-to-date schema, visit: https://www.veraset.com/docs/home-work

搜集汇总

背景与挑战

背景概述

该数据集通过机器学习算法，基于六周内夜间位置分析，准确识别匿名移动设备的家庭和工作地点，覆盖全球并包含2亿个位置点，适用于受众定向。它支持多种商业应用，如选址、客户激活、竞品分析和趋势预测，帮助用户做出更明智的决策。