Moderating Effects of Consumer Innovativeness and Purchasing Power on Purchasing Intention and Purchasing Behavior in Electrical Vehicle Buyers

The data in the file correspond to responses from potential electric vehicle customers in Ecuador. The Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM) served as the theoretical basis for this study. The participants ranged in age from 18 to 65 years and resided in the cities of Quito and Guayaquil.
The first variables in the file represent the demographic information of the individuals. The constructions utilized in the model are shortened and assigned a numerical identifier.