Blogging & Social Media for Library Marketing & Communications

A case study of Stanford Libraries’ use of social media in its marketing and communications campaigns is presented. The libraries rely heavily on blogging as a basic tool for allowing librarians to communicate about their work, but integrate blogs with a variety of social media platforms. Training on the blogging tool is provided, but the most critical lesson for staff is the importance of regular communication about projects. When librarians provide interesting content, a small communications staff is able to have an outsized impact, leveraging that content to gain local and national media exposure.