Responses from the Clean Beauty Awareness Questionnaire (CBAQ) among Generation Z: Dataset from 195 Participants

The data set accompanies the study "Understanding Generation Z's Awareness of Clean Beauty: The Role of Sustainability, Ethicality, and Safety." The research investigated how three key attributes of the clean beauty movement, safety (non-toxic ingredients), ethicality (cruelty-free practices), and sustainability (eco-conscious packaging, influence the purchase intentions of Generation Z consumers. The dat set provides responses from 195 Gen Z individuals (145 women, 50 men) collected through the Clean Beauty Awareness Questionnaire (CBAQ), a measure specifically developed by the authors for this study. The CBAQ assesses respondents' perceptions, attitudes, and purchase intentions regarding clean beauty products. The data set contains
1. Raw data file (sheet 1 of .xlsx) containing participant responses
2. Codebook/documentation (sheet 2 of .xlsx) containing the codes of categorical variables
3. Questionnaire items (sheet 3 of .xlsx) (CBAQ) as used in the study.