Google search landscape for legal searches: directories, videos, People Also Ask and how concentrated the top 10 is
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What a person sees when they search Google for a lawyer or legal help in the United States: how often lawyer directories (FindLaw, Justia, Avvo, Super Lawyers and others), videos and the People Also Ask box appear, how many of the top-10 results are directories, and how concentrated the results are in a few websites, by practice area, search type (cost, near me, best, versus, how-to) and language (English, Spanish). Built from 2,240 legal searches (22,089 top-10 results) saved from Google on 2026-10-29 and 30; every group has at least 30 searches and no firm or person is named. 855 records (status: P 855). Canonical page: https://probativegrowth.com/data/serp-landscape/. API: https://probativegrowth.com/data/v1/serp-landscape/index.json. Published by Probative Growth (probativegrowth.com), a marketing agency for US law firms; not a law firm. Not legal advice. These are counts of what Google showed on two days for the searches in the sample; results vary by place, device and day, and the sample is not every search made.



