PERSONNEL MANAGEMENT AS A WAY TO IMPROVE THE QUALITY OF SERVICE IN A HOTEL ENTERPRISE

This article explores personnel management as a crucial strategy for enhancing service quality in hotel enterprises. It examines key components such as recruitment, training, performance evaluation, and motivation to create a well-rounded approach to workforce management. Emphasis is placed on the correlation between employee satisfaction and customer experience, with insights into implementing effective management practices to achieve operational excellence. The study highlights the importance of leadership, communication, and professional development in fostering a service-oriented organizational culture within the hospitality industry.