MODERN METHODS FOR ENSURING INFORMATION SECURITY IN THE DIGITAL ECONOMY

The rapid development of the digital economy is giving rise to new and complex threats in the field of information security. This article analyzes modern methods and technologies for ensuring information security in a digital environment. Cryptography, AI-based security systems, data protection in cloud computing environments, and cybersecurity strategies are examined. The article also discusses existing challenges, their solutions, and future development directions. The study demonstrates that properly implemented information security systems can make a significant contribution to the sustainable development of the digital economy.