wetter.com GfK visitor frequency data | 5 years visitors to German towns

The dataset contains wetter.com GfK visitor frequency to specific locations in Germany. The data is partitioned by date and location. Visitor frequency data describes how many users visited a certain location on a certain day. This data can be utilized for various applications, including trend analysis, retail POS analytics, forecasting, and enhancing user experience. The wetter.com GfK visitor frequencies show in an aggregated and anonymized form how many people visited a specific location at a specific time. In contrast to other frequency measurements, the wetter.com GfK visitor frequencies are based on highly precise, GPS-based app measurements, which enables visitors to be assigned to places/locations with an accuracy of up to 10m. You receive this information across the board for entire areas, for example for all districts, or specifically for certain locations such as a retail park. The wetter.com GfK visitor frequencies are based on location data from a smartphone app. The data is collected continuously and throughout Germany, which means that visitor developments over time can be analyzed in great detail. All surveys are carried out anonymously in strict compliance with all data protection regulations. The measurements of visitor flows are collected as pings, then anonymized and statistically evaluated. In contrast to other frequency measurements, residents and multiple passers-by are not taken into account. The only person who counts as a visitor is someone who leaves their living environment - regardless of the reason or destination.