Nationaal onderzoek jeugdbladen, 1985

<p>Information on reading habits, mass media exposure, leisure activities and consumer behaviour of the Dutch youth. Parent: who reads what magazine / presence of home computer and technical toys / children watching commercials on magazines present in household, subscriptions, who pays for subscription, individual: readership of youth magazines, comics, newspapers, recreational reading / visits to cinema, watching television, interest in pay tv / listening radio, leisure activities, sports / possession of toys, hobby materials, durables etc. / consumption of sweets, snacks, drinks etc. / favourite dress shops / favourite music / favourite attractions, amusement parks etc. / purchasing power, saving behaviour, bank, making use of cheques / making use of home computer / presence of stereo-set, possession of electrical appliances for personal hygiene, use of cosmetics / propensity to consume and save / concern with environment and economy / interest in fashion / conservatism, work ethic, sociability. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ income/capital assets/ education/ social class/ politics/ consumption of durables/ readership, mass media, and 'cultural' exposure</p>本数据集收录荷兰青年的阅读习惯、大众媒介接触、休闲活动与消费行为相关信息。其中家长维度涵盖：家长阅读的杂志品类、家用电脑与科技玩具的拥有情况、家庭现有杂志刊载广告的儿童观看情况、订阅服务情况及订阅费用支付方；个体维度涵盖：青少年杂志、漫画、报纸与娱乐读物的阅读情况，影院观影、电视观看与付费电视兴趣，广播收听、休闲活动与体育参与情况，玩具、爱好用品、耐用消费品等的拥有情况，糖果、零食、饮品等消费品的消费情况，心仪服饰店铺、音乐偏好与主题乐园等游乐场所偏好，购买力、储蓄行为、银行服务使用与支票使用情况，家用电脑使用情况，立体声设备拥有情况、个人卫生电器与化妆品使用情况，消费与储蓄倾向，环保与经济议题关注度，时尚兴趣，保守主义倾向、职业道德与社交性；背景变量维度涵盖：基本特征、居住状况、家庭特征、职业/就业情况、收入/资本资产、教育水平、社会阶层、政治立场、耐用消费品消费情况、阅读习惯、大众媒介接触与‘文化’接触情况。