eCommerce Benchmark KPIs: Toys in Portugal

In 2023, next to an add-to-cart rate of 13.9%, a cart abandonment rate of 77.4%, and a conversion rate of 3.1%, the eCommerce Benchmark KPIs for Toys in Portugal also consist of an AOV of US$60.8, a discount rate of 6.3%, and a return rate of 4%.

于2023年，葡萄牙玩具电商领域的关键绩效指标（KPIs）包括13.9%的加入购物车率、77.4%的购物车放弃率、3.1%的转化率，同时亦涵盖平均订单价值（AOV）为60.8美元、6.3%的折扣率和4%的退货率。