Perspectives and Purchase Decisions of Women in their 20s towards Cosmetic Products with “Animal Cruelty-Free” Label

This data is to support research that aims to analyze consumer perspectives on cosmetic products labeled "animal cruelty-free" and to raise awareness among Indonesian consumers and cosmetic companies not to conduct animal testing in product development. The data presented is qualitative, expected to be representative so that the results of this study, although all respondents are aware of and feel responsible for the ethical issues surrounding animal testing in cosmetic development, not all sources prioritize the "animal cruelty-free" label in their purchasing decisions. This means that some still prioritize product quality over the ethical efforts behind it.