Evaluating the Effectiveness of Mobile Precision Push Services A User-Centric Behavioral Framework

Background:As precision push services (PPS) become increasingly embedded in mobile communication ecosystems, understanding how users perceive and respond to these services has become a pressing research concern. While prior studies have focused on technical accuracy and personalization algorithms, limited attention has been paid to how experiential and perceptual factors collectively influence user engagement and behavioral outcomes.Objective:This study aims to construct and empirically validate a comprehensive user-centered evaluation model for precision push services. It seeks to identify which experiential dimensions most significantly influence user perception, and how these perceptions translate into behavioral responses.Methods:A conceptual framework was developed integrating five experiential predictors—message validity and quality, non-interference with user experience, operability, user choice, and information transparency—alongside two perceptual mediators (effect and impact) and one behavioral outcome. A structured questionnaire using an eight-dimensional Likert scale was administered to 279 university students across multiple institutions. Data analysis involved reliability and validity testing, correlation analysis, ANOVA, and multiple regression to examine causal relationships and demographic influences.