SAMPLE USA Consumer Marketing Data - 71M Records | Linking Business Owners with Consumer ...

Archetype Data empowers marketers, analysts, and enterprises to see the complete picture of the modern decision-maker, at work and at home. Through Linq360, our proprietary B2B2C linkage dataset, we connect business owners and professionals to the companies they own, manage, or influence, revealing the intersection between business and consumer identity that drives real-world behavior.

Most data providers isolate business and consumer intelligence. Archetype Data unites them. Linq360 bridges the gap, creating a connected view of business leaders, executives, and employees in their professional and personal contexts. This allows brands, agencies, and platforms to activate audiences with unmatched precision across digital, social, CTV, direct mail, and offline environments. Delivering smarter targeting, stronger performance, and deeper insight.

Built from a foundation of verified commercial, public, and proprietary data sources, Linq360 applies advanced entity resolution to link companies, their key personnel, and corresponding consumer profiles. Each connection is validated through machine learning and reference verification, ensuring data quality, accuracy, and compliance with privacy standards.

The result is a multi-dimensional solution that connects millions of business entities to the real people behind them. It includes firmographic attributes (industry, size, revenue, location), contact and role intelligence (owners, executives, decision-makers), and consumer-side data (demographics, interests, digital behavior, and lifestyle indicators). This unified structure empowers marketers to reach small-business owners, entrepreneurs, and corporate leaders not only as professionals but as consumers with distinct needs, habits, and purchasing power.