eCommerce Benchmark KPIs: Care Products in Nigeria

In 2023, next to an add-to-cart rate of 13.1%, a cart abandonment rate of 92.5%, and a conversion rate of 1%, the eCommerce Benchmark KPIs for Care Products in Nigeria also consist of an AOV of US$53.2, a discount rate of 12.8%, and a return rate of 3.7%.

于2023年，在13.1%的加入购物车率、92.5%的购物车放弃率和1%的转化率之外，尼日利亚保健产品电商基准关键绩效指标（KPIs）还包括平均订单价值（AOV）为53.2美元，折扣率为12.8%，以及退货率为3.7%。