Market share of DIY chains in France 2021

In 2021, the Leroy Merlin brand, which belongs to the Adéo group, was the leading home improvement store on the French market, with a market share of roughly 37 percent of the total sales revenue. Home improvement market in France  The value of the market for DIY home improvement products in France amounted to about 28 billion euros in 2019. That year, the do-it-yourself market also achieved its best performance since 2009, a black year in which it had declined by 0.3 percent. Among the sales channels for home improvement products, DIY shops were the most visited: large DIY stores accounted for most of the do-it-yourself purchases, distributing almost three-quarters of the market in 2019. D.I.Y. work among French  According to a survey released in 2020, DIY work was rather widespread in France: About three respondents out of six (61 percent) reported undertaking home improvement projects by themselves. In addition, according to another study conducted during containment, 60 percent of people said they were willing to consider eco-renovation of their homes. In fact, almost half of the French home owners (46 percent) said they were willing to spend more than 500 euros on DIY budgets.

于2021年，隶属于Adéo集团的Leroy Merlin品牌在法国市场占据家居改善领域的领先地位，其市场份额约为总销售额的37%。2019年，法国DIY家居改善产品市场的价值达到了约280亿欧元。当年，DIY市场亦实现了自2009年以来的最佳表现，而在2009年，该市场曾出现0.3%的下滑。在家居改善产品的销售渠道中，DIY店铺访问量最为频繁：大型DIY商店占据了大部分DIY购买份额，在2019年占据了市场的近四分之三。根据2020年发布的一项调查，DIY在法国相当普及：六位受访者中有三位（61%）表示他们自行承担了家居改善项目。此外，根据一项在管控期间进行的研究，60%的人表示他们愿意考虑对家居进行环保改造。实际上，近一半的法国业主（46%）表示他们愿意在DIY预算上花费超过500欧元。