Mass Communication 1995

1. Media-technical equipment of household and media usage habits,
extent of print media and electronic media. 2. Leisure time and
communication activities. 3. New media.

Topics: 1. Media: number of television sets and color television sets
in household; cable television and satellite dish in household;
frequency of watching television; type and frequency of broadcasts and
stations; personally preferred television broadcast, radio broadcast
and newspaper articles; subscription to daily newspapers; reading
habits with newspapers; radio listening habits (station, broadcasts,
frequencies); detailed recording of entire course of the day (24h)
yesterday with time budget for media usage (radio, newspapers,
television including station or newspapers and leisure activities) in
quarter-hour rhythm; main sources of information for daily events;
assessment of credibility of individual media; judgement on specific
characteristics of television, radio and newspapers as well as general
attitude to these media (scales); personally preferred media and
television as well as radio programs; assessment of objectivity of
reporting on television, radio, daily newspaper and magazines (scale);
subjective indispensibility of selected topics and categories on
television, radio and in newspapers; tie with media.

2. Leisure time and communication activities: leisure activities on
the previous day, point in time and length of leisure activity;
interest in politics; personal opinion leadership in political
discussions; source of information for political events; attitude to
politicians, politics, political effectiveness (scale); postmaterialism
(scale); general moral concept about achievement readiness,
self-determination, heteronomy, fatalism, optimism, realism, fear of
victimization (scale).

3. New media: entertainment electronics in household; computer in
household and its equipment, modem, sound card, processor type
(Pentium), ISDN connection and Internet access; interest in teletext
applications and Internet; interest in newspapers on the Internet,
shopping via Internet, films as video-on-demand and online banking.
Demography: position of respondent in household; sex; age; school
education; marital status; religious affiliation; employment; income;
net household income; size of household; children under 6, 14 and 18
years; possession of a telephone; state. indices: summarized values for
individual leisure activities. the same for use of print media and
electronic media, differences according to private stations and those
under public law.