Mass Communication 1995

1. Media-technical equipment of household and media usage habits, extent of print media and electronic media. 2. Leisure time and communication activities. 3. New media. Topics: 1. Media: number of television sets and color television sets in household; cable television and satellite dish in household; frequency of watching television; type and frequency of broadcasts and stations; personally preferred television broadcast, radio broadcast and newspaper articles; subscription to daily newspapers; reading habits with newspapers; radio listening habits (station, broadcasts, frequencies); detailed recording of entire course of the day (24h) yesterday with time budget for media usage (radio, newspapers, television including station or newspapers and leisure activities) in quarter-hour rhythm; main sources of information for daily events; assessment of credibility of individual media; judgement on specific characteristics of television, radio and newspapers as well as general attitude to these media (scales); personally preferred media and television as well as radio programs; assessment of objectivity of reporting on television, radio, daily newspaper and magazines (scale); subjective indispensibility of selected topics and categories on television, radio and in newspapers; tie with media. 2. Leisure time and communication activities: leisure activities on the previous day, point in time and length of leisure activity; interest in politics; personal opinion leadership in political discussions; source of information for political events; attitude to politicians, politics, political effectiveness (scale); postmaterialism (scale); general moral concept about achievement readiness, self-determination, heteronomy, fatalism, optimism, realism, fear of victimization (scale). 3. New media: entertainment electronics in household; computer in household and its equipment, modem, sound card, processor type (Pentium), ISDN connection and Internet access; interest in teletext applications and Internet; interest in newspapers on the Internet, shopping via Internet, films as video-on-demand and online banking. Demography: position of respondent in household; sex; age; school education; marital status; religious affiliation; employment; income; net household income; size of household; children under 6, 14 and 18 years; possession of a telephone; state. indices: summarized values for individual leisure activities. the same for use of print media and electronic media, differences according to private stations and those under public law.