Open het dorp 1962 : Marathon radio en tv campagne

Recording of contents of tv program / people appearing in program / motives for gifts charity, solidarity, imitation, feelings of guilt etc. / numbers of minutes of presentation / identification of gifts and donators. Presentation / cooperation of artists / gift in match-box / motivation for gift / opinions on reactions other people / motivation of others to give. Views on and effects of a long tv program to raise funds to build a village for physically handicapped people / evaluation and perception of personalities in the program / motivations for own contribution / evaluation of total program / characteristics of presentations / knowledge of aim of program / gifts / motivations to give / reading pattern. Listened to radio, watched tv program with how many people which times / gift in match-box / gift at work / half hour salary / gift at school / gift through postal account. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ income/capital assets/ education/ social class/ politics/ religion/ consumption of durables/ readership, mass media, and 'cultural' exposure

电视节目内容记录、节目中出现的人物及其动机（如慈善、团结、模仿、罪恶感等）、节目时长（分钟）、礼品及捐赠者识别信息。节目呈现方式及艺术家合作、礼品包装盒中的礼品、赠送动机、对他人的反应之看法、他人捐赠动机。对长时间电视节目筹集资金以建设残疾人村之观点及其效果、对节目中人物个性的评价、个人捐赠动机、整体节目评价、呈现特点、对节目目标的了解、礼品、捐赠动机、阅读模式。收听广播、观看电视节目的人数及次数、礼品包装盒中的礼品、工作场所的礼品、半小时工资、学校的礼品、通过邮政账户的礼品。背景变量：基本特征、居住地、家庭特征、职业、就业、收入、资本资产、教育、社会阶层、政治、宗教、耐用消费品消费、读者群体、大众媒体及‘文化’接触。