Sponsorship spending worldwide 2007-2018

This graph depicts the total volume of sponsorship spending worldwide from 2007 to 2018. In 2017, the sponsorship spending is predicted to amount to 62.7 billion U.S. dollars, up from 60.1 billion a year earlier. Global sponsorship spending - additional informationA sponsorship is essentially support, either financially or through products and services, that an individual or company provides to others. Certain sponsorship categories include: sports, entertainment, causes, arts, festivals, fairs and annual events, associations and membership organizations. In 2015, global sponsorship spending amounted to 57.5 billion U.S. dollars. Sponsorship has slowly been increasing yearly and rose to 62.7 billion U.S. dollars in 2017. The majority of the global sponsorship spending came from North America, totaling 22.3 billion U.S. dollars in 2016, followed by Europe with 16 billion U.S. dollars and the Asia Pacific with 14.8 billion U.S. dollars. North America has had the highest growth of global sponsorship spending since 2010, increasing by 4.2 billion U.S. dollars over the course of five years, while Central/South America only had a growth of 0.7 billion U.S. dollars from 2010 to 2015. Out of the 3 major regions, North America, Europe and the Asia Pacific, Europe had the lowest growth, increasing by only 2.4 billion U.S. dollars over five years. Out of North America’s total sponsorships in 2016, 15.7 billion U.S. dollars were spent for sports. This is partly due to the increase in the salaries of many athletes and their demand for higher earnings, particularly through sponsorships.

本图表展示了2007年至2018年全球赞助支出总额。据预测，2017年的赞助支出将达到627亿美元，较前一年的601亿美元有所增长。全球赞助支出——附加信息：赞助实质上是一种支持，无论是通过资金还是通过产品和服务，由个人或公司向他人提供。某些赞助类别包括：体育、娱乐、公益、艺术、节日、展览会和年度活动、协会和会员组织。2015年，全球赞助支出达到575亿美元。赞助支出逐年缓慢增长，并于2017年增至627亿美元。全球赞助支出的大部分来自北美，2016年总额为223亿美元，其次是欧洲，160亿美元，以及亚太地区，148亿美元。自2010年以来，北美在全球赞助支出中的增长最高，五年间增长了42亿美元，而中美洲从2010年至2015年只增长了7亿美元。在北美2016年的总赞助支出中，157亿美元用于体育，这部分原因在于许多运动员薪酬的增加以及他们对更高收入的追求，尤其是通过赞助。