文旅行业 消费总额 变动趋势 游客画像

银杏文旅咨询依托银联商务海量消费数据资源与创新技术能力，根据文旅消费市场运行情况，着重面向文旅局、商务局、统计局、大数据局、公安政法等机构，联合开展针对消费市场热点、难点问题的专题研究。开展产、学、研融合创新，实现研发结果商业转化，提供宏观消费统计、政策效力分析和经济运行预测等服务，为国家治理和经济发展积极赋能，累计服务各级省市、区县政府机构200余家。

Yinxing Cultural Tourism Consulting leverages the massive consumer data resources and innovative technical capabilities of UnionPay Commercial. Based on the operational dynamics of the cultural and tourism consumption market, the firm focuses on serving institutions including cultural and tourism bureaus, commerce bureaus, statistics bureaus, big data bureaus, public security and political and legal authorities, and carries out joint thematic research on hot and challenging issues in the consumer market. It promotes integrated innovation across industry, academia and research, facilitates the commercialization of R&D outcomes, and provides services such as macro consumer statistics, policy effectiveness analysis and economic operation forecasting, which actively enables national governance and economic development. Up to now, it has cumulatively served over 200 government agencies at provincial, municipal, district and county levels.

搜集汇总

背景与挑战

背景概述

该数据集由银杏文旅咨询基于银联商务消费数据构建，主要为文旅局等政府机构提供文旅消费统计、政策分析和经济预测服务，已服务200余家地方政府机构。