About the production of value: the recent circulation of the poem "Viva Vaia", by Augusto de Campos

ABSTRACT This article raises some questions about the status of "the literary" in contemporary society focusing on a case: a poem used as an illustration for the news. Based on some discursive categories, it intends to: i) contribute to researches on text flows in cyberculture, considering it as an hegemonic culture that complexifies the problem of authorship; ii) contribute to the approach of literary materials in its current or updated forms of inscription.