Survey Questionnaire on Brand Authenticity

There are 13 hypotheses from this research regarding how brand authenticity drives brand usage intention. The displayed data set has become the empirical data evidence of the research that proves all the hypotheses to be correct, excluding hypothesis number 6, which means involvement has no moderation effect towards Brand Authenticity to Brand Relation Quality.
The data set itself is displayed as a result of a 499-people questionnaire.

本研究提出了关于品牌真实性如何驱动品牌使用意图的13个假设。该数据集已作为实证数据证据呈现，证明了除第6个假设外，所有假设均正确，即参与度对品牌真实性至品牌关系质量的调节作用不显著。该数据集源于一项针对499人的问卷调查结果。