Youth Perceptions of Climate Change [2004]

Environment Canada has identified a need for sound information on current youth opinion pertaining to climate change in order to direct policy and communications efforts. In light of this need, Ipsos-Reid was commissioned to conduct opinion research among young Canadians (from 16 to 25 years of age) to establish a baseline measurement of their awareness, receptivity and behaviour on issues related to climate change. The methodology for this research involved conducting a telephone survey of young Canadians. Respondents were identified through the Ipsos-Reid Household panel, and the Ipsos-Reid Express panel. Both panels are recruited using the random digit dialling technique, and the sample records were selected for inclusion in the study on a random basis. The survey took place between March 11 and March 18, 2004. A total of 1,228 young Canadians between the ages of 16 and 25 were surveyed. The sample of 1,228 respondents has been weighted by region, age and gender to be representative of Canada’s population of 16-25 year olds in accordance with Census data. The overall margin of error for a sample of this size is ±2.2 percentage points, 19 times out of 20. Margins of error are higher within demographic and attitudinal subgroups. Youth Perceptions of Climate Change [2004] - Final Report: http://www.queensu.ca/cora/_files/YPCC-2004.pdf Copyright (c) 2004 - Environment Canada and Ipsos Reid