Dataset Supporting the Research: National Film Industry Strategy in Facing International Film Industry Competition

This dataset contains raw responses collected from 213 participants through an online survey, which was used to analyze the influence of digital technology, digital marketing, and government support on consumer engagement in the film industry. The data supports the research titled "National Film Industry Strategy in Facing International Film Industry Competition", analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS). The dataset includes questionnaire responses and the corresponding SmartPLS project file.