Share of Gen Z and Millennials who watch mobile video daily 2019-2020, by video form

In 2020, the vast majority of Generation Z and Millennials respondents in the United States, at 82 percent, stated that they watched user-generated short-form daily. This was an increase of 11 percent from the previous year, when the share was at 71 percent. Long-form TV experienced the highest increase in daily users, counting ten percent of respondents in 2019 and 52 percent in 2020.

在2020年，美国绝大多数的Z世和千禧一代受访者，占比高达82%，表示他们每日都会观看用户生成的内容型短视频。这一比例相较于前一年增长了11%，彼时该比例为71%。在所有长形式电视内容中，日活跃用户数量的增幅最为显著，从2019年的10%上升至2020年的52%。