eCommerce Benchmark KPIs: Bullion & Precious Metal in Vietnam

In 2023, next to an add-to-cart rate of 5.2%, a cart abandonment rate of 75.8%, and a conversion rate of 1.3%, the eCommerce Benchmark KPIs for Bullion & Precious Metal in Vietnam also consist of an AOV of US$398.4, a discount rate of 6%, and a return rate of 0.7%.

于2023年，越南贵金属电子商务领域的基准关键绩效指标（KPIs）显示，相较于5.2%的加入购物车率、75.8%的购物车放弃率以及1.3%的转化率，平均订单价值（AOV）为398.4美元，折扣率为6%，退货率为0.7%。