Recent Events Data

Inflation, recession, pandemic, politics, consumer sentiment, behavior and intent are evolving. Resonate Recent Events data keeps you on track. Our market research is fielded every few weeks to capture consumer change as it’s happening. This input is processed through Resonate AI and scaled to the U.S. adult population, so you can make the right decision in the moment.

Deepen your understanding of how your customers and prospects are reacting to emerging issues to drive decision-making that gives you an edge during uncertain times.

Sample categories include:
- Inflation
- Recession
- Health & Coronavirus
- Politics
- Consumer Sentiment
- Social Justice
- Travel
- Covid-19

THE RESONATE DIFFERENCE – WHAT SETS OUR DATA APART
- rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale.
- Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind consumer decisions.
- Continuously Refreshed: Keeping pace with the consumers by updating our models nightly.
- Individual Data: Data aligned to individuals, not households & connected to 1 billion devices.
- Most Predictive: Data sources that understand consumers today to predict tomorrow.

Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level.

Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.

搜集汇总

背景与挑战

背景概述

该数据集通过定期调研和AI建模，实时捕捉美国消费者对通胀、疫情等热点事件的反应，提供包含心理特征、行为意图等多维度的个体级数据。其核心优势在于采用神经网络技术实现每日更新的高精度预测，支持企业通过Snowflake平台快速获取动态消费者洞察。