The barriers to the adoption of the virtual reality in e-commerce in South Africa

Ethics Ref:208150420/2023/29The study focuses on exploring the barriers to the adoption of virtual reality from the perspective of e-commerce consumers to understand their attitudes and perceptions towards VR, which is essential for guiding e-commerce companies in developing strategies to enhance VR adoption. The study used a qualitative approach, employing a case study design and semi-structured interviews, and focused on individuals aged 18 and above residing in Cape Town, South Africa. An excel was used to analyse and interpret draw data.