Data for: Ethical Trade-Offs in Fast Fashion: Exploring Social, Environmental, and Health Dimensions in Clothing Consumption

This dataset is based on a choice experiment survey conducted with 1721 respondents aged 18 and above residing in Sweden in February 2024. The study “Ethical Trade-Offs in Fast Fashion: Exploring Social, Environmental, and Health Dimensions in Clothing Consumption” was conducted to determine Swedish consumers’ preferences for a T-shirt with different levels of health risks for the consumer, environmental impacts, and working conditions during production. We estimate the marginal willingness to pay (MWTP) for these attributes and explore consumers' ethical trade-offs between them. We conduct the same analysis for consumers buying a t-shirt for themselves and parents purchasing a t-shirt for their children.

The dataset is included as an excel file. Coding was done in Nlogit and these codes as well as the questionnaire are included in separate files.