Main reasons to use Korean beauty products among male consumers in South Korea 2021

According to a survey conducted by Rakuten Insight on the reasons to use South Korean beauty products, more than half of the surveyed South Korean men felt that K-beauty products were more suited to their skin than other commercial products. Around 40 percent of male respondents stated that all of the skincare products they use consist of skin care products from Korean beauty brands.

根据日本乐天洞察公司进行的关于使用韩国美容产品原因的调查，超过半数的受访韩国男性认为韩妆产品相较于其他商业产品，更符合他们的肤质需求。约40%的男性受访者表示，他们所使用的全部护肤产品均来自韩国美容品牌。